Post-Purchase Engagement

Keep customers engaged beyond the first purchase

For many brands, the connection with customers ends after checkout. But what if your product could do more? Flowcode creates meaningful touchpoints after the sale—like product tutorials, re-purchase reminders, or exclusive content—you can drive loyalty, boost revenue, and ensure your brand stays top of mind.
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Jolie installation guide displayed on a smartphone screen with a QR code to scan, alongside a Jolie showerhead kit, packaging, and installation tools.

Use Cases

Connect with your audience on a new level
Flowcode turns any surface into a dynamic resource hub, giving customers instant access to tutorials, subscriptions, and re-purchase reminders all in one scan.
Haven’s Kitchen features a QR code on its packaging for product details, Sephora uses a QR code in-store for interactive shopping, and Serhant integrates a QR code for agent onboarding.

Deliver product tutorials and resources

dd Flowcodes to packaging or manuals to give customers instant access to step-by-step tutorials, video guides, and FAQs. Reduce frustration, cut support requests, and boost satisfaction with a seamless self-service experience

Stay connected beyond the first purchase

Direct customers to your app, social media, or exclusive content. Keep them engaged with tips, promotions, or insider updates that strengthen their connection to your brand.

Drive repeat purchases and cross-selling

Use interactive packaging to guide customers to personalized recommendations, subscription offers, or re-purchase reminders, ensuring you stay top of mind and drive consistent revenue.

Features

Turn your packaging into a portal for deeper engagement
Flowcode makes it simple to create memorable, trackable touchpoints that keep your customers coming back.
Dynamic QR Codes
Update anytime—without reprinting
Dynamic codes let you change scan destinations in real time, directing customers to updated tutorials, product recommendations, or seasonal content.
Real time engagement data bar graph with magnifying glass icon
Real-Time Analytics
Know exactly what drives engagement
Track scans, clicks, and conversions in real time to see what resonates with your customers. Use insights like geolocation and time-of-scan data to refine your strategy and maximize ROI.
AI-Powered Optimizations
Let AI find your most effective offer
Optimize your packaging by letting data decide whether tutorials, cross-sells, or re-purchase reminders convert better—maximizing impact without extra effort.

FAQs about QR Codes in Post-Purchase Engagement

What is Post-Purchase Engagement, and how does it work?
Post-Purchase Engagement keeps customers connected beyond checkout. A scannable Flowcode on packaging, receipts, or manuals unlocks tutorials, exclusive content, and re-purchase reminders—making every interaction seamless. It’s an effortless way to enhance experience, build loyalty, and drive repeat sales.
How can this help reduce customer support requests?
With a quick scan, customers get instant access to FAQs, step-by-step tutorials, and video guides—helping them find answers in seconds, without the hassle of reaching out to support. It’s a simple, stress-free way to solve common questions, reduce frustration, and make every interaction smoother and more enjoyable.
What types of content can I link to after checkout?
Anything that makes life easier and keeps customers coming back! Popular options include easy-to-follow user guides, quick how-to videos, exclusive loyalty perks, special discounts, and even direct access to social media for the latest updates and engagement. It’s all about adding value and making every interaction feel effortless and rewarding.
How do I track engagement and measure success?
Flowcode’s built-in analytics dashboard gives you real-time insights into customer scans, interactions, and engagement trends—helping you see what’s working and where to improve. With these data points, you can refine post-purchase strategies, measure success, and create even more engaging experiences that keep customers coming back.
How easy is it to update the content linked to my codes?
It’s easy! With Flowcode, you can instantly update where your codes lead—no need to reprint or redistribute. Want to refresh an offer, update a tutorial, or launch a new promotion? Just make the change, and your customers get the latest experience in real time.

Still have questions?

Connect with Flowcode's team of experts to discover solutions for your business needs today.
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