Real-time analytics

Gain insight into your offline marketing with in-depth Analytics

Out of home marketing can be one of your most valuable—and expensive—investments. Flowcode Analytics empowers you to track, measure, and optimize every offline engagement with precision. Whether you're running campaigns through print, packaging, events, or TV, our enhanced analytics dashboard transforms every interaction into actionable data—so you can make smarter decisions and maximize ROI.

Trusted by the world's leading companies

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Kraft Heinz logo
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Kraft Heinz logo
Hearst grey logo
Walmart grey logo
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Why use Analytics?

Gain complete visibility into every engagement

Get a comprehensive view of offline campaign performance with detailed tracking for QR scans, short URL clicks, and conversions. No more guessing—know exactly what’s driving your ROI.
Why use analytics?

Identify what works, optimize what doesn’t

Leverage real-time tracking and cross-campaign insights to identify your top-performing activations. Use advanced filters to drill into specific assets and compare performance effortlessly.
Why use Analytics?

Maximize your offline marketing ROI

From first impressions to final conversions, Flowcode tracks every step of your audience’s journey. See not just who’s engaging, but how and why—so you can fine-tune campaigns for better results.

Features built for ease

Explore features that make Flowcode the all-in-one tools for data-driven marketers
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Real-time analytics dashboard
Instantly track QR scans, URL clicks, and conversions to see what’s working. Visualize trends in real time and optimize campaigns on the fly—no guesswork needed.
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Custom visualization filters
Filter data by date, time, engagement, or campaign type to quickly uncover what’s driving results. Effortlessly compare performance any time.
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Live geolocation map
View where your audience connects with interactive maps down to the zip code. Spot regional trends and optimize local activations with ease.
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UTM tracking
Track every scan and click with UTM codes to see which channels deliver results. Pinpoint top performers and maximize your ROI.
Custom integrations and Webhooks
Connect Flowcode to your CRM and marketing platforms with ease. Automate data flows, trigger real-time actions, and streamline your team’s workflow—no manual uploads required.
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Custom scheduled reports
Automate reports to keep your team updated effortlessly. Customize insights to your goals and get the data you need, when you need it.
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SSO-enabled and set role access
Simplify team access with Okta, Azure, or other providers and assign secure roles and access for your organization. Keep your data secure while making collaboration seamless.
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Top tier security compliance
Flowcode meets GDPR, CCPA, SOC2, and HIPAA standards. Your data stays protected, so you can focus on what matters—your marketing.
All your favorite tools, seamlessly integrated with Flowcode

Audience Insights

Track detailed activity logs for every customer interaction using Audience Insights, our patented identity solution. Understand in-depth audience behavior, unlock retargeting capabilities across platforms, and transform customer engagement from initial interaction to conversion.

Custom Conversion Pixels

Access powerful conversion reporting with Flowcode’s custom solution that connects offline media spend directly to online conversions. Easily embed on Flowcode landing pages to monitor conversions, retarget audiences, and capture detailed behavioral data for campaign optimization.

API-Powered Data Sync

Centralize insights with Flowcode’s powerful API integration. Streamline data access by consolidating Flowcode interactions into your internal reporting systems. Provide teams and clients with real-time insights, centralized reporting, and seamless updates across all dashboards.
Fraud-free and consumer privacy compliant

Why industry leaders choose Flowcode

Take it from our customers. Learn how Flowcode Analytics empowers businesses to measure, optimize, and realize results.
“It’s incredible to be able to see our fans engagement across a plethora 
of activations directly piped into my phone while I’m on site at the NBA All star game. This type of data is incredibly valuable for optimizing our initiatives nationwide.”
Adam Silver NBA commissioner
Adam Silver
Commissioner, NBA
“The ability to use Flowcode insights to track which creative assets drive the most engagement and where geographically consumers are is incredibly valuable. It allows us to optimize real-time, and better engage with our consumers and fans on future initiatives.”
Robbie Koons
Brand Manager, PLANTERS®
"Flowcode is an essential tool in our Martech stack. Their detailed analytics give us clear insights into fan engagement, helping us understand what resonates with our audiences and helping us make data-driven decisions at our festivals."
Adam Lundeen
Marketing Manager, C3 Presents

Get started today

Ready to turn insights into action? Book a call with our team to see how Flowcode keeps all your QR data optimized and privacy-compliant in one powerful platform.
Thank you, we’ll be in touch ASAP! 
Want to skip the line? Call or text +1 (917) 613-3357
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