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Offline Media & Print Attribution
Measure, optimize, and maximize your offline ROI
Imagine turning offline campaigns—like billboards, print ads, or events—into trackable, data-driven experiences. Bridge the gap between offline and online with Flowcode while gaining real-time insights and measurable ROI. Designed for privacy and opt-in data collection, it empowers brands to connect instantly and meaningfully, turning every touchpoint into a conversion opportunity.
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Use Cases
Unlock omnichannel measurement and analytics
Leverage the power of advanced QR code technology to track and optimize offline media and advertising campaigns.
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Track engagement across offline media
View insights into user interactions, including time-of-scan data and engagement metrics, transforming offline campaigns into measurable, actionable channels. Understand how audiences engage with print ads, OOH campaigns, and direct mail.
Analyze geographic and demographic impact
See how offline advertising resonates in different regions with Flowcode, unlocking location-based insights and engagement trends that reveal the full reach and effectiveness of campaigns.
Personalize campaigns in real time
Optimize offline campaigns by instantly testing creatives, CTAs, and landing pages. Swap, refine, and adapt on the fly to maximize engagement and create more meaningful customer connections.
Features
Take control of your offline to online strategy
Track, analyze, and optimize your offline campaigns with cutting-edge tools and insights to maximize ROI and audience engagement.
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Geolocation Data
Unlock location insights
Pinpoint exactly where your audience is engaging with precise geolocation data. Go even further with demographic insights for a street-level view of your campaign’s impact.
Custom Reporting
Automate reports for data-driven decisions
Streamline reporting with scheduled CSVs, PDFs, or seamless API integrations. Easily track key metrics and keep your team on the same page with actionable insights
Branded QR Codes
Boost campaigns with custom QR codes
Design QR codes that match your brand and let you update scan destinations anytime—keeping your offline content fresh without the need to reprint or redistribute
FAQs about QR Codes in Offline Media and Print Attribution
How can QR codes help measure the effectiveness of a TV commercial?
QR codes connect TV commercials to digital engagement by showing how viewers interact in real time. With Flowcode, you can track scans and see how well your ad drives traffic to your website or landing pages.
How does Flowcode support an offline to online strategy?
Flowcode links offline marketing, like print ads and billboards, to digital platforms with QR codes. It guides users to online content, helping brands easily connect their offline and online efforts while tracking engagement.
How can QR codes improve offline marketing campaigns?
Flowcode makes offline marketing smarter by offering insights into how people interact with your materials. Adding QR codes to flyers, mail, or event signs helps you track engagement and improve future campaigns with real-time data.
What role do QR codes play in combining online and offline marketing channels?
QR codes bridge the gap between online and offline marketing by connecting physical media to digital experiences. They make it easy to track interactions, helping brands create seamless and measurable campaigns.
Can QR codes measure the success of offline advertisements?
Yes! QR codes provide data on scan rates, location, and engagement, making it easy to measure the success of your offline marketing efforts. Flowcode’s analytics platform allows you to optimize campaigns for maximum impact.
Still have questions?
Connect with Flowcode's team of experts to discover solutions for your business needs today.