QR Codes for Consumer Packaged Goods

Interactive packaging that converts moments into loyalty

Unlock your full omnichannel potential with Flowcode. Transform brand touchpoints like packaging and in-store displays into powerful tools for driving repurchases, delivering product information, and capturing valuable first-party data to fuel growth.
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CPG QR codes - Welch's TV sweepstakes, Supergoop in store display, Carbone sauce jar label, Lunchables Playables universe.

Use Cases

Your omnichannel strategy
starts with smarter packaging
CPG Love, Corn Minions snack packs have QR codes for recipes and prizes, a snack box links to eCommerce, and a sea salt box features a QR code on its packaging.

Seamless shopping and repurchasing

Turn packaging into a one-scan shopping tool with Flowcode. Drive repurchases instantly, connect shoppers to e-commerce platforms, and keep them coming back with zero hassle.

Unlock product engagement and transparency

Transform your packaging into a digital hub with QR codes. Share recipes, origin stories, and sustainability insights instantly, building customer trust and brand loyalty with every scan.

Turn scans into CRM and marketing insights

Capture customer preferences, enable retargeting, and fuel loyalty programs to keep shoppers engaged long after purchase. Strengthen your marketing and lifecycle campaigns with first party data.

Features

How Flowcode empowers consumer brands
Custom branded QR Codes icon
Branded QR Codes
Maximize your brand’s impact
Add your logo, colors, and custom designs to match your brand. Ensure a cohesive look across packaging and displays with artist-designed, white-labeled codes.
Dynamic Codes & Destinations
No reprinting needed
Dynamic QR codes that adapt to your needs. Update scan destinations and content anytime with no limits—your codes always work.
Real time engagement data bar graph with magnifying glass icon
Real-Time Engagement Data
Turn scans
into insights
Track scans, clicks, and geolocation data to measure performance, attribute purchases, and optimize engagement on the go.

FAQs about QR codes in consumer packaged goods

What are the benefits of QR codes for CPG?
QR codes turn CPG packaging into interactive tools, boosting customer engagement and loyalty. They link to product details, promotions, and e-commerce platforms while capturing first-party data for targeted marketing. With Flowcode, brands can create secure, branded QR codes that drive repeat purchases and share sustainability efforts effortlessly.
Can I track how customers engage with QR codes on packaging?
Yes! Flowcode’s advanced analytics let you track scan rates, understand customer preferences, and gather first-party data, helping you optimize packaging and campaigns.
Can Flowcode QR codes integrate with loyalty programs?
Flowcode QR codes allow CPG brands to connect customers to loyalty programs instantly. A simple scan can direct users to sign-up pages, reward details, and exclusive offers.
How do QR codes drive repurchases for CPG brands?
By placing QR codes on packaging, brands can connect customers directly to e-commerce platforms or subscription services. Flowcode’s solutions help drive repurchases with a simple scan.
Why should I use QR codes on food product packaging?
QR codes on food packaging provide customers with instant access to recipes, ingredient lists, and sourcing information. Flowcode’s secure QR codes create a seamless way to boost customer trust and engagement.

Still have questions?

Connect with Flowcode's team of experts to discover solutions for your business needs today.
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