What are the benefits of QR codes for CPG?
QR codes turn CPG packaging into interactive tools, boosting customer engagement and loyalty. They link to product details, promotions, and e-commerce platforms while capturing first-party data for targeted marketing. With Flowcode, brands can create secure, branded QR codes that drive repeat purchases and share sustainability efforts effortlessly.
Can I track how customers engage with QR codes on packaging?
Yes! Flowcode’s advanced analytics let you track scan rates, understand customer preferences, and gather first-party data, helping you optimize packaging and campaigns.
Can Flowcode QR codes integrate with loyalty programs?
Flowcode QR codes allow CPG brands to connect customers to loyalty programs instantly. A simple scan can direct users to sign-up pages, reward details, and exclusive offers.
How do QR codes drive repurchases for CPG brands?
By placing QR codes on packaging, brands can connect customers directly to e-commerce platforms or subscription services. Flowcode’s solutions help drive repurchases with a simple scan.
Why should I use QR codes on food product packaging?
QR codes on food packaging provide customers with instant access to recipes, ingredient lists, and sourcing information. Flowcode’s secure QR codes create a seamless way to boost customer trust and engagement.