QR Codes for Retail

Reimagine how retail experiences connect and convert

Enable endless aisle shopping, packaging engagement, and offline campaign tracking with Flowcode. Drive traffic to your website and create immersive retail experiences to boost revenue like never before, ensuring shoppers can act at the moment of interest.

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GIF: Retail QR codes - JLo subway ecommerce, Target store opening, Lacoste in-store checkout, Nike out-of-home building campaign.

Use Cases

Get to know your shoppers while boosting engagement

Gif of Walmart QR codes: in-store if you need help, on CTV ad to with code being scanned to buy shoes, and print materials.

Power in-store experiences

Give shoppers seamless access additional inventory, place ship-to-home orders, and explore endless aisle options with a scan, ensuring no sale is ever missed.

Packaging that converts

Transform packaging into an interactive channel in and out of store. Enable personalized recommendations, e-commerce, or exclusive rewards—all while tracking engagement to inform future campaigns.

Unlock insights from offline campaigns

Capture shopper activity across out of home, direct mail, and more. Collect real-time insights into campaign performance, multi-touch attribution, and shopper lifetime value to maximize ROI.

Features

Revolutionize retail engagement with Flowcode

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Audience Insights

Unlock Shopper Insights

Capture both known and anonymous shopper insights across in-store, packaging, and offline media touchpoints. Build detailed audience profiles for personalized shopper experiences or retargeting.

Identity tracking through scans, clicks and conversions icon.

Smart Routing

Personalized Pathways

Create tailored shopper journeys by setting scan destinations based on location, date, time and more–– delivering tailored experiences for every customer.

Real time engagement data bar graph with magnifying glass icon

Real-Time Engagement Data

Capture customer actions

Track scans, clicks, conversions, and revenue without limits. Use filters on date, time, location, and more to unlock insights into customer behaviors.

FAQs about QR codes in retail

How do you create a QR code for retail?

Creating a QR code for retail is simple. Get started by with our free QR code generator, where you can choose your color, shape, pattern, and scan destination. Download your Flowcode and then place on any physical or digital medium to start getting scans!

Can QR codes drive traffic to my retail website?

Flowcode drives traffic to your Shopify or e-commerce site by connecting offline touchpoints with digital destinations. With shop QR codes on displays, packaging, or receipts, shoppers can easily explore products online, complete purchases, or access exclusive promotions. Flowcode’s analytics and integrations help you optimize and boost conversions.

How can QR codes help customer retention?

QR codes enhance shopper engagement by creating personalized experiences that drive loyalty. Flowcode’s shop QR codes guide customers to exclusive offers, loyalty programs, or your Shopify store, encouraging repeat visits and purchases. Track, segment, and retarget scanners through features like identity tracking.

How are retailers using QR codes for shopper engagement?

Retailers are transforming shopper engagement by creating immersive retail experiences with Flowcode. Shoppers can instantly access product details, exclusive offers, or virtual try-ons with a simple scan. In experiential retail environments, Flowcode can enable interactive displays, loyalty program sign-ups, and real-time surveys, fostering deeper connections with customers.

Can Flowcode integrate with Shopify?

Yes! Flowcode can be integrated with Shopify. Seamlessly track customer engagement, automate marketing campaigns, and personalize the shopping experience—giving you much more value than your traditional QR code.   

Can Flowcode QR codes support GS1 barcode initiatives in retail?

Yes! By 2027, GS1, the global leader in barcode standards, all POS scanners should be able to scan 2D barcodes with GS1 Digital Link. Flowcode QR codes can route to the GS1 Digital Link, allowing a singular QR code to deliver various results depending on the context of it’s scan.

Still have questions?

Connect with Flowcode's team of experts to discover solutions for your business needs today.