QR Code for Media & Advertising

Turn every ad into a conversion channel

Tracking the impact of print campaigns can be challenging, especially when it’s tough to connect offline efforts to online results. Flowcode makes it simple with seamless offline-to-online connections, real-time insights, and actionable data that help you optimize campaigns and maximize ROI.
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GIF cycling through QR codes: Disney display for app download, ABC TV for Bombas e-commerce, ESPN live vote, and Peacock event engagement.

Use Cases

Unlock omnichannel engagement with interactive QR codes
Flowcode connects advertisers with audiences through TV, print, and in-person campaigns while driving results and boosting ROI with tools like geolocation, time-of-scan, and audience behavior analytics. Built to fit any campaign, it turns engagement into real, measurable success.
ESPN integrates QR codes across a basketball TV show, an NFL magazine print ad for subscriptions, and an out-of-home display for instant access to sports news.

Power interactive TV ads and viewer engagement

Make TV ads engaging by giving viewers the chance to explore content, grab discounts, or make purchases. Gain insights into scanner behavior, helping you refine placements and create stronger campaigns.

Track magazine and newspaper advertising efficacy

Place QR codes in ads for readers to explore products, unlock deals, or directly purchase. Track engagement and ROI on print ads with geolocation and scan-time data, maximizing campaign impact.

Capture cross-channel analytics with IRL engagement

Use on print ads, media, and real-life placements to direct audiences to landing pages. Real-time insights and analytics on demographics and scan trends help track engagement and conversions for smarter decisions.

Features

How Flowcode empowers consumer brands
Flexible codes that take your customers to any online destination. Extend your brand on packaging with customized, seamless, and trackable experiences.
Branded QR Codes
Designed for
any media
Make your campaigns memorable with QR codes for print ads, posters, billboards, direct mail, and even jumbotrons. Flowcode makes scanning effortless and boosts engagement, helping you connect with your audience across traditional and digital platforms.
Smart routing qr code showcasing different folders icon
Flexibility
Drive results
across media
Effortlessly guide your audience to product pages, promotions, or exclusive content. Update scan destinations anytime without reprinting, keeping your campaigns fresh and impactful across print.
Real time engagement data bar graph with magnifying glass icon
Custom Pixels
Track offline to
online channels
Understand and analyze how offline campaigns drive online results. Use pixels and UTM tracking to follow customer journeys and gain insights to optimize performance and prove ROI.

FAQs about QR codes for media and advertising  

How can print advertising support creative marketing strategies?
Print advertising can tell a bigger story when paired with creative marketing strategies. Using interactive QR codes, businesses can turn a simple flyer or magazine ad into a gateway to captivating digital experiences, exclusive offers, or behind-the-scenes content that keeps customers curious and engaged.
What role does creative content marketing play in print campaigns?
Creative content marketing adds a personal spark to print campaigns. Picture someone scanning a QR code on a brochure and instantly watching a inspiring video or unlocking a special discount—it’s these moments that make your brand feel closer and more memorable.
How do campaign analytics improve print media performance?
Campaign analytics provide real-time insight into how people engage with your print ads. From tracking QR code scans to identifying which offers drive the most interest, Flowcode’s data helps you make smarter decisions to ensure your campaigns resonate and deliver the best return on investment.
What tools can agencies use to elevate print advertising?
Agencies can elevate print advertising with Flowcode, creating custom-branded QR codes, tracking real-time analytics, and connecting print to digital experiences. Flowcode makes campaigns more engaging, measurable, and impactful.
Why are shoppable ads transforming print campaigns?
Shoppable ads are changing the game by making it easier than ever to buy directly from a printed ad. With just a scan of an interactive QR code, customers can instantly access product pages, creating a fast, seamless shopping experience that brings print media to life in a whole new way.
How does media integration enhance print advertising?
Media integration brings print ads to life by connecting them to the digital world. With a quick scan of an interactive Flowcode, customers can explore videos, social media, or product demos—making your brand more engaging and memorable.

Still have questions?

Connect with Flowcode's team of experts to discover solutions for your business needs today.
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