QR Codes for Packaging
GS1 Digital Link 2D Barcodes
The next generation of barcodes for CPG products is here. Future-proof your product packaging and stay ahead of the competition with the premium platform for transitioning your brand to '2-in-1' QR codes.
What is GS1 & Sunrise 2027?
GS1 compliance, the global standard for product identification, has announced Sunrise 2027. This initiative is a shift from barcodes to GTIN-enabled QR codes by 2027, enhancing supply chain transparency and enabling digital-first consumer experiences.
How 2D barcodes unlock growth for your business
Let customers access information and take action right from your product packaging.
Engage your shoppers
QR codes on your packaging allows customers to scan to any online destination. Provide essential product details, digital content, and purchasing information, making every inch of valuable packaging space count.
Own your customer data
Instead of relying on retailers for limited data, gain deeper insight with first party data. Collect contact information, understand purchasing patterns, and unlock demographic insights by viewing your QR engagement data.
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Increase customer lifetime value
Supercharge your cross-selling and customer retention strategies by identifying top audiences. Use Flowcode's insights to retarget buyers with rewards and deals across all your channels.
Unlock dual scan functionality
2D barcodes can be connected with GTIN information to enable the storage and tracking of detailed product data, like batch numbers and expiration dates, for enhanced supply chain visibility.
A Global Trade Item Number (GTIN) is a numeric identifier that uniquely distinguishes products across the global marketplace. Assigned by GS1, these numbers are essential tools in the supply chain, helping companies to efficiently stock, track, and sell goods in international markets.
A GS1 Digital Link extends the functionality of traditional barcodes by embedding a web-enabled URL that links directly to detailed product information online. This innovative digital tool streamlines access to everything from nutritional data to manufacturing details, all encoded within a scannable barcode that supports richer consumer engagement and enhanced business operations.
Upon scanning at the point of sale, the system identifies the GTIN URL from the QR code and pulls the essential data. Similarly, when a traditional QR reader scans the code, it processes the URL like a conventional web link, routing requests through Flowcode for navigation. Flowcode interprets the GS1-formatted URL, applying settings such as geographical location, language, date, and device type to modify the outcome dynamically based on predefined configurations. This setup allows a singular QR code to deliver various results depending on the context of its scan.
No, the POS system functions independently from Flowcode, and it does not send data to Flowcode during typical checkout procedures.
Yes, integrating a distinct subdomain of your primary business domain with Flowcode is possible and recommended. This strategy enhances brand visibility while providing comprehensive control over the navigation and user experience through Flowcode.