Gs1

GS1 Digital Link 2D Barcodes

The next generation of barcodes for CPG products is here. Future-proof your product packaging and stay ahead of the competition with the premium platform for transitioning your brand to '2-in-1' QR codes.
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Trusted to drive 1B+ connections for over 75% of Fortune 500 brands 

How 2D barcodes unlock growth for your business

Let customers access information and take action right from your product packaging.

Engage your shoppers

QR codes on your packaging allows customers to scan to any online destination.

Provide essential product details, digital content, and purchasing information, making every inch of valuable packaging space count.
Person scanning a QR code on a Welch's Fruit Snacks box with a smartphone in a store aisle.

Own your customer data

Instead of relying on retailers for limited data, gain deeper insight with first party data. Collect contact information, understand purchasing patterns, and unlock demographic insights by viewing your QR engagement data.
Profile card for Chloe Foster showing email, phone, $1.9K lifetime value, 14 conversions, last conversion April 22, 2026.

Increase customer lifetime value

Supercharge your cross-selling and customer retention strategies by identifying top audiences. Use Flowcode's insights to retarget buyers with rewards and deals across all your channels.

Lunchables

Lunchables sought to enhance consumer engagement and brand loyalty through an interactive experience that went beyond the meal. They created a playable packaging experience with Flowcode allowing consumers to access digital games and rewards, resulting in strong engagement metrics and deepened consumer interaction.

22%
increase in sales
50%
campaign conversion rate
Lunchables Fun Pack Pepperoni Pizza with Capri Sun Fruit Punch and Crunch Bar package showing nutrition details.