Flowcode QR Codes with Iterable

Flowcode allows retail teams to bridge the gap between offline and online shopping experiences. By placing Flowcodes on product packaging, in-store signage, or promotional displays, retailers can effortlessly capture customer data at the point of engagement. This data syncs seamlessly with Iterable, enabling retailers to trigger personalized follow-up offers, loyalty rewards, and product recommendations. By re-engaging customers with tailored messaging, retailers can drive repeat purchases, boost customer lifetime value, and increase overall sales.

For consumer goods brands, Flowcode provides a direct connection to customers—something traditionally difficult to achieve in offline environments. By adding Flowcodes to product packaging, brands can collect valuable first-party data, such as email addresses or social media handles, at the point of purchase. This data is then synced with Iterable, enabling brands to send highly targeted offers, exclusive content, and personalized product recommendations. This direct engagement increases brand loyalty, enhances customer retention, and transforms one-time buyers into repeat customers.

Event marketers can use Flowcode to maximize the value of in-person events by collecting attendee data through QR codes placed on event materials, signage, or giveaways. Once scanned, attendee information is instantly imported into Iterable, allowing event teams to automate personalized post-event follow-up campaigns, such as thank-you emails, exclusive offers, or event highlights. Flowcode’s seamless integration with Iterable ensures that event interactions are captured and nurtured, driving continued engagement and turning leads into long-term relationships.