By integrating Flowcode technology into their broadcast spot, NFL Shop significantly enhanced fan engagement and drove sales, generating impressive revenue in a single airing. This innovative approach allowed viewers to quickly and easily shop for NFL merchandise, making the shopping experience seamless.

Client Overview

NFL Shop is the official online store for the National Football League, offering a wide variety of merchandise, including jerseys, apparel, and accessories for every NFL team. NFL Shop is the go-to destination for football fans looking to purchase official gear and show their support for their favorite teams.

Challenge

NFL Shop needed a way to engage fans during their broadcast spot while driving sales and capturing consumer interest. The challenge was to create a simple yet effective bridge between the televised advertisement and the online store, allowing fans to act quickly on their interest and make purchases in real time.

Solution

To solve this, NFL Shop partnered with Flowcode to integrate scannable QR codes directly into their broadcast spot. Viewers could scan the Flowcode with their smartphones, which directed them to NFL Shop’s online store, allowing them to immediately browse and purchase merchandise. This simple, frictionless experience enabled fans to interact with the ad and convert interest into purchases in real-time.

With Flowcode, NFL Shop captured valuable data on fan engagement and purchases, optimizing their approach to boost sales and deliver a seamless shopping experience to viewers.

Results

• Revenue Impact: NFL Shop generated $25,000 in new revenue from a single broadcast spot using Flowcode technology.
• Strong Engagement: The broadcast spot garnered 10,000 scans, showing significant interest from viewers.
• Revenue Efficiency: Each scan had a $2.50 revenue impact, demonstrating the high effectiveness of Flowcode in driving purchases.

The Future of Broadcast Commerce for NFL Shop

By leveraging Flowcode technology, NFL Shop successfully bridged the gap between television advertising and online sales, creating a seamless, interactive experience for fans. As NFL Shop continues to integrate this approach into future campaigns, they’re setting a new standard for how televised advertisements can drive real-time consumer engagement and boost e-commerce sales.

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