MoonPay is a leader in facilitating seamless crypto transactions and powering Web3 strategies for some of the world’s most iconic brands. In partnership with The Seaport, MoonPay integrated Web3 technology into the historic Manhattan neighborhood via a one-of-a-kind digital scavenger hunt. Leveraging QR technology from Flowcode, the three-month gamified experience was interactive, entertaining, and engineered to accommodate high-volume capacity. 

This initiative demonstrates a unique and innovative approach to engaging consumers, uncovering valuable consumer insights, and transforming visitors’ experiences in The Seaport neighborhood. 

‍

Client Overview

MoonPay is a leading financial technology company that simplifies the buying and selling of digital assets, unlocking access to next generation transactions and digital ownership for everyone. It acts as a bridge from Web2 to Web3, aiming to remove barriers to entry and drive mass adoption of Web3 technology around the globe. 

‍

Challenges and Objectives

The Seaport aimed to provide real-time engagement to visitors to the neighborhood, transforming the traditional consumer experience into something interactive and rewarding. The real estate and hospitality company also sought to garner actionable insights about the 10M+ people that visit The Seaport each year.

‍

The Seaport Scavenger Hunt 

To achieve these objectives, MoonPay powered the Seaport Scavenger Hunt. For three months, visitors were challenged to discover 10 purple “pearls” hidden across The Seaport neighborhood for a chance to win real-life prizes. Each pearl featured a Flowcode QR code for participants to scan and unlock a digital token that marked their progress. Once all 10 tokens were collected, participants were entered into a weekly prize draw to win rewards such as concert tickets, complimentary meals at The Seaport’s restaurants, gift boxes, and more. Visitors were invited to complete the scavenger hunt multiple times each week – the more they played, the greater their odds of winning.

This innovative approach successfully engaged users while uncovering valuable insights – such as where visitors spent most of their time in The Seaport.  

Results and Impact

• High-volume capacity: The experience was engineered to handle 1,000s of token claims simultaneously to avoid bottlenecks.
• Advanced scanning technology: Flowcode was used to facilitate rapid, efficient scans with a 71% success rate, drastically surpassing the average TV scan rate by 30X. 
• No blockchain knowledge required: Thanks to a familiar QR scan interface and simple claim process, the Web3 technology powering the experience was nearly invisible. 

‍

Key Features and Differentiators

The Seaport Scavenger Hunt showcases just one way that Web3 can be used for a business purpose and application. MoonPay’s use of gamification and digital collectibles, packaged in a user-friendly and accessible format via Flowcode’s QR technology, resulted in a deeply engaging, accessible, and innovative activation that transformed visitors’ experiences at The Seaport.

The experience enabled participants to earn digital tokens that held true ownership value – thanks to the underlying Web3 technology, users had the option to sell or trade their prize tokens on the secondary market to anyone in the world.

‍

The future of fan engagement

The Seaport Scavenger Hunt further establishes MoonPay’s innovative position by leveraging Web3 technology to reach business objectives. Organizations looking to explore the potential of blockchain, gamification, and digital assets can take a page from MoonPay’s approach.