LOVE CORN, the fastest-growing crunchy snack brand in the USA and UK, partnered with Flowcode to engage more shoppers, drive brand loyalty, and extend customer lifetime value. By incorporating Flowcode on their packaging, LOVE CORN created a fun and interactive way to capture new CRM contacts and deepen relationships with customers. Through strategic giveaways and loyalty campaigns, the brand not only increased engagement but also saw impressive growth in their CRM database, building a stronger customer base for the future.

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Client Overview

LOVE CORN is a crunchy snack made from whole corn kernels, sunflower oil, and seasonings. It is gluten-free, vegan, kosher, low in calories and sugar, non-GMO, plant-based, and contains 50% less fat than traditional crisps. Founded in 2016 by the McCloskey family, LOVE CORN is on a mission to become the "feel good" crunchy snack alternative to crisps and nuts. Available in over 15,000 stores across the USA and UK, LOVE CORN has quickly gained popularity among busy adults, teens, and picky eaters alike.

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Challenge

LOVE CORN was looking to grow its shopper base, increase customer loyalty, and drive repeat purchases. Their goal was to extend customer lifetime value in an effective and affordable way by encouraging shoppers to engage more deeply with the brand. To achieve this, they needed a way to not only educate customers about their product but also capture valuable CRM data to fuel future engagement and loyalty initiatives.

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Turning Packaging into a Customer Loyalty Program

To meet their objectives, LOVE CORN partnered with Flowcode to transform their packaging into a direct-to-consumer loyalty program. By placing Flowcodes on product packaging, event materials, and in retail partnerships, LOVE CORN created a "Snap, Scan, Win" experience that encouraged consumers to engage with the brand, enter giveaways, and join their CRM.

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Flowcodes were distributed across packaging, mailers, and at events, making it easy for consumers to scan and participate in interactive campaigns. These efforts not only allowed LOVE CORN to educate customers about their snacks but also guided them to online stores for purchase. Additionally, through partnerships with airlines and retailers, LOVE CORN expanded its reach, exposing new consumers to the product while driving CRM capture for future re-engagement.

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Results

• Engaging Consumers Nationwide: LOVE CORN saw 43,000 total scans, indicating widespread consumer interest and engagement through Flowcode-enabled packaging.
• Growing the CRM Database: With a 62% conversion rate, LOVE CORN added 27,000 new contacts to their CRM, representing a major influx of fresh consumer data for future re-engagement.
• Converting Engagement into Long-Term Value: The campaign successfully captured valuable CRM contacts and established a base for future loyalty, repeat purchases, and brand advocacy.
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QR codes for CRM capture lead better results as "When customers scan the packaging, they're already engaged and interested, making them much more likely to complete the CRM process", highlighted LOVE CORN's Marketing Manager, Lily Convey.

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The Future of Consumer Engagement

With the success of this Flowcode campaign, LOVE CORN is poised to continue its rapid growth by integrating innovative digital solutions into its customer engagement strategy. The brand plans to further explore ways to create interactive experiences for consumers, including piloting new AI-enabled QR experiences for their recently launched Minions collaboration.

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Stay tuned as LOVE CORN continues to pioneer innovative growth strategies in the CPG space!