CLEAR, a leader in biometric identity verification and secure access, has revolutionized the way travelers move through airports by leveraging Flowcode technology. By integrating Flowcode into their physical and digital environments, CLEAR provides travelers with frictionless experiences, elevating both convenience and engagement while enhancing their marketing capabilities.

Customer Overview

CLEAR is at the forefront of identity verification technology, enabling seamless and secure experiences, physically and digitally, for over 27mm+ users across travel, healthcare, financial services and beyond. CLEAR’s mission is to create more efficient and personalized experiences for its customers, reshaping the future of travel and secure access.

Challenge | Improving Traveler Experiences and Expanding Marketing Reach

With a growing presence in high-traffic airports, CLEAR sought to further improve the traveler experience while maximizing its marketing reach. The challenge was to find a scalable solution that could:

• Simplify the enrollment process for travelers on the go.
• Provide quick and easy access to CLEAR’s services without creating friction.
• Expand marketing capabilities by engaging travelers at key touchpoints throughout their journey.

‍

CLEAR needed a solution that could create seamless, real-time connections with travelers, converting those interactions into meaningful consumer relationships.

Solution | Using Flowcode to Enhance Engagement and Drive Frictionless Travel

To meet these challenges, CLEAR integrated Flowcode across its key airport placements, kiosks, and signage, allowing travelers to engage directly with their services by scanning a simple QR code. Flowcode helped CLEAR streamline the consumer experience and connect travelers with their services in just seconds.

• Frictionless Enrollment for Travelers: At airports like YYC Express, LAX, JFK, and Denver, CLEAR used Flowcode to simplify the enrollment process. With a single scan, travelers could download the app or complete their enrollment right at the airport, reducing friction and making their journey smoother.
• Improved Marketing Touchpoints: Flowcode allowed CLEAR to create dynamic, interactive marketing touchpoints throughout airports. Travelers could easily engage with special offers, promotions, and additional services, helping CLEAR deepen its connection with customers while driving marketing impact in real time.
• Streamlined Access to Key Information: By strategically placing Flowcodes at high-traffic locations, including Newark and Hawaii Topper, travelers had instant access to CLEAR services, streamlining the check-in and security process while minimizing delays.
• Data-Driven Innovation: CLEAR continuously improves its engagement strategy using Flowcode’s data insights, tracking high-performing locations and optimizing QR code placement for maximum traveler interaction. With over 7,000 Flowcodes created, CLEAR uses this information to refine their approach, ensuring travelers receive the best possible experience.

Results | Empowering Travelers and Enhancing Marketing Across Airports

CLEAR’s use of Flowcode has delivered significant improvements in both traveler experience and marketing engagement:

• Frictionless Engagement: Flowcodes have helped CLEAR create more than 1.2M direct connections with travelers, simplifying the enrollment process and offering fast access to services. By reducing friction, CLEAR has made travel easier and more enjoyable for millions of passengers.
• Consistent Growth in Code Creation: From 1,600 codes in 2021 to 4,600 in 2022 and 3,800 in 2023, CLEAR has grown its Flowcode usage exponentially, reflecting its commitment to providing a seamless and efficient experience for travelers.
• Top Performing Locations: Airports such as YYC, LAX, and JFK consistently lead in traveler engagement, with one of CLEAR’s top-performing Flowcodes generating nearly 200K scans. These touchpoints ensure that CLEAR’s marketing efforts reach travelers when and where it matters most.
• Improved Marketing Efficiency: By placing Flowcodes at key locations, CLEAR enhanced its marketing capabilities, turning everyday travelers into engaged customers. The use of interactive QR codes allows CLEAR to reach consumers in real time, driving both awareness and enrollment.

Conclusion | Leading the Future of Frictionless Travel

CLEAR’s partnership with Flowcode has transformed the way travelers experience airport check-ins, allowing for fast, secure access and improving the overall travel journey. Through a blend of data-driven insights and frictionless marketing, CLEAR not only enhances the traveler experience but also strengthens its customer relationships in meaningful ways.

As CLEAR continues to innovate with Flowcode, they are setting a new standard for travel efficiency and customer engagement, ensuring travelers can navigate airports with ease while staying connected to the services they need most.