In partnership with Flowcode, Ceremony of Roses revolutionized fan engagement on Zach Bryan’s Quittin' Time Tour, driving merchandise sales and capturing new fan data. This innovative strategy transformed live event experiences into powerful digital interactions, achieving unprecedented results.

Client Overview

Ceremony of Roses is a full-service music management company specializing in merchandise production, touring logistics, and event branding for high-profile musicians. Known for working with artists like Zach Bryan, COR connects fans with exclusive experiences and memorabilia through seamless event and merchandise integration.

Challenge

For Zach Bryan’s Quittin' Time Tour, Ceremony of Roses aimed to drive deeper fan engagement while increasing merchandise sales and capturing valuable consumer data. The challenge was to merge live event excitement with a dynamic digital experience that would extend beyond the concerts themselves.

Solution

To achieve these goals, Ceremony of Roses partnered with Flowcode to implement scannable QR codes across all merchandise and tickets for the Quittin' Time Tour. Fans could scan these Flowcodes at concerts to access exclusive merchandise, or enter sweepstakes to win exclusive song recordings by providing their email addresses through the same platform. This allowed Ceremony of Roses to capture and grow their CRM, engaging fans beyond the live concert setting.

The integration of Flowcode technology enabled Ceremony of Roses to:

• Capture real-time fan engagement data from events.
• Increase merchandise sales by offering exclusive items through an interactive and dynamic online experience.
• Build a robust CRM with net-new fan contacts for future engagement.
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This seamless digital-to-physical experience amplified fan engagement and enabled the company to track real-time interactions, optimizing sales throughout the tour.

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Results

• Engagement Surge: Ceremony of Roses collected over 152,000 fan emails. Of that, 74,000+ new leads to Zach Bryan’s CRM, expanding their fan base for future campaigns.
• Impressive Conversions: The campaign saw a 14% scan-to-conversion rate, well above the industry standard, as fans actively engaged with the exclusive offers.
• Revenue Growth: The campaign generated $1.8M in incremental revenue from merch sales, showcasing the effectiveness of merging live events with digital engagement.
• Real-Time Optimization: Flowcode technology allowed Ceremony of Roses to continuously measure the impact of their Flowcode strategy throughout the tour, ensuring they could adjust to create maximum impact during that period.

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The Future of Fan Engagement

By partnering with Flowcode, Ceremony of Roses demonstrated how a modern, data-driven approach can revolutionize the live music experience. As they continue to push the boundaries of fan interaction, Ceremony of Roses is setting the standard for blending physical events with digital engagement, building lasting connections between artists and their fans.