C3 Presents, the producers behind world-renowned festivals such as Austin City Limits Music Festival, Lollapalooza, and Bonnaroo, has always been at the forefront of creating immersive, fan-first experiences. By integrating Flowcode’s innovative QR technology into their festivals, C3 Presents has revolutionized how fans interact with festival information, enhancing real-time engagement and delivering seamless experiences across massive festival grounds.

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Client Overview

C3 Presents is a global leader in live event production, known for organizing some of the most iconic music festivals in the world. With festivals like ACL Festival, Lollapalooza, and Bonnaroo under their belt, C3 Presents continuously pushes the boundaries of live entertainment, creating unforgettable experiences for millions of fans each year. Across 30+ festivals annually, C3 Presents uses Flowcode to connect the online and offline experiences, ensuring that every interaction enhances the festivalgoer’s journey.

Challenge

With millions of fans attending C3 Presents’ festivals each year, the challenges lay in providing seamless access to critical information, such as event schedules, maps, and stage details, across expansive festival grounds. Traditional methods like printed materials and static signage were proving inefficient, especially in a dynamic, fast-paced festival environment where real-time updates and access to information without strong cell signal and WiFi are key.

Real-Time Fan Engagement and Vendor Management

C3 Presents partnered with Flowcode to bring interactivity and connectivity to their festival experiences. By embedding scannable QR codes across festival grounds, C3 Presents created a seamless way for attendees to access event information, engage with content, and optimize their festival experience.

• Festival Guides at Your Fingertips: Flowcodes were extensively used to direct festivalgoers to their wristband activation and digital guides, allowing them to quickly access maps and schedules. This easy access to event registration and details empowered fans to stay informed and explore every aspect of the festivals with ease.
• Enhanced VIP Experiences: Flowcodes placed in VIP and GA+ sections provided an exclusive experience for premium attendees. Guests could scan codes at restricted areas for additional content and special offers, further enriching their festival journey.
• Vendor and Partner Management: Flowcode was also used to improve back-end operations. C3 Presents replaced printed materials for vendors and partners with scannable codes, streamlining logistics and improving overall festival coordination.

Results

C3 Presents’ partnership with Flowcode has yielded impressive results across their major festivals, driving higher engagement and improving operational efficiency.

Most notable was C3's ability to drive high engagement at major festivals. Over 1.3M scans were recorded for festival guides, with hundreds of thousands of scans at Lollapalooza and ACL Festival. These numbers highlight the effectiveness of Flowcodes in providing attendees with real-time access to event details and improving their overall experience.

Revolutionizing Festival Engagement and Operations

By integrating Flowcode, C3 Presents has transformed how fans interact with their favorite festivals, from accessing real-time event information to enjoying enhanced VIP experiences. The technology has not only improved the festivalgoer’s journey but also streamlined the operations of C3’s back-end logistics, ensuring every aspect of the event runs smoothly.

As C3 Presents continues to push the envelope with Flowcode, they are setting the stage for future innovations, such as targeted maps and further optimized fan interactions. With their dedication to blending digital and physical experiences, C3 is shaping the future of festivals, one scan at a time.

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