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If you own your own candle business, packaging can make or break your success. Not only does it need to be visually appealing, but it must also create an experience that sells the scent you want to convey to the customer.
To help get you started on the right track, here are 10 unique candle packaging ideas, some of which use QR codes to enhance your customer’s candle-buying experience and provide you with an innovative marketing tool.
Packaging gives your customers their first impression of your product long before they even pick up a match. Discover some of the most popular packaging ideas:
Chrome is becoming an increasingly popular packaging choice in recent years. Its unique gleam attracts attention, while its texture creates a chic and professional appearance. The chrome finish also contrasts well with colorful, glow-in-the-dark candles. This option is great for gifting!
Sometimes you want your candle packaging to really pop, and sometimes you want it to blend in with everything else on a store shelf. Clear or minimal candle packaging accomplishes both of these things without sacrificing style. Easily create high quality stickers that will be durable on your product!
By putting a QR code on your candle, you can direct customers to any scan destination — even a playlist. This is a wonderful way to give a gift or party favor with a personal touch. It also allows you to create an ambience for your consumers by lighting a candle and playing a matching song.
Easily do this by creating a Flowcode for any link and print it on a candle with ease. The smartphone scanner simply reads the code when a person uses their cell phone.
If you’re a candle-maker with a name for quality candles, why not go above and beyond and use magnetic packaging? Especially perfect for large candles, users can stick memories or reminders right on the candles in their home.
There are plenty of benefits to selling candles during the holiday season. Not only is it a time for buying gifts, but it’s also a good time to market products that help consumers de-stress from holiday preparations and relax after overindulging on food, drink, and festivities. To give your products an extra boost of holiday spirit, try putting them in creative packaging during December for a festive touch and easy gifting.
As technology advances, so does packaging. QR codes on custom printed candle packaging allow your customers to access additional information about your brand, products and business from their mobile devices.
Send scanners to your other products, collect reviews, grow your newsletter, and even show the materials used to make them. The options are endless with QR technology.
Silicone has many benefits. Most notably, silicone is a naturally biodegradable material that can be used to create a waterproof, resealable and recyclable package for your candles. It is also incredibly durable to water damage or rough handling of fragile goods. This packaging option is cost-effective and fun to create.
Not only is using a QR code in your candle packaging a great way to promote your business, but it also doubles as a great design feature. If you’re looking for something subtle, try printing your code on paper and placing it inside of your candle packaging.
Flowcode lets you customize QR codes with your brand’s colors, logos, and design! Download it for free and add to your packaging with ease.
One of the most creative ways to package candles is with chalkboard paint. These packages are super cute and trendy. They can also be personalized with a note for a loved one to make it even more special.
3D printing allows designers to create customized, detailed packaging that would be impossible with traditional methods. Impress your customers with this out-of-the-box approach!
Modernize your packaging with technology that will help your customers come back for more! Head to Flowcode to make a QR code in less than 60 seconds for your product, or discover how consumer packaged brands use QR codes for their products!
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