Pop-up shops are becoming increasingly common, especially among eCommerce retailers that don’t have a traditional brick-and-mortar storefront. If you’re exploring your options for hosting a pop-up for your brand, you’ve come to the right place. Let’s break down the benefits of capitalizing on the pop-up trend, pop-up shop ideas, and how you can make your mini-shop a massive success.
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Are Pop-Up Shops Profitable?

Yes! The pop-up industry has grown to about $10 billion in sales. Not too bad right?

As more brands migrate to digital-centered marketing, the cost of digital ad space has skyrocketed. Over a third of companies identify rising customer acquisition costs as the biggest impediment to achieving their goals. Since it’s getting harder to connect with customers online, pop-up shops offer a refreshing way to increase brand awareness without committing to a storefront.

And let’s be honest, after a long time of being stuck inside and on Instagram, people are eager to have in-person shopping experiences.

How Much Does It Cost to Host a Pop-Up Shop?

The build-out cost for a pop-up shop will vary based on the type of pop-up, location, and other variables. As a good rule of thumb, you can expect physical retail opportunities to cost:

• Temporary Pop-Up: $1,500-10,000
• Permanent Pop-Up: $10,000-30,000
• In-Line Stores: $20,000-100,000
• Traditional Brick-and-Mortar: starts at $25,000

However, if you’re setting up temporarily at an existing store front your costs could be even lower!
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What Can I Sell at a Pop-Up?

Anything relative to your brand! Keep in mind that customers love exclusivity, so if you can offer a pop-up-only item, more shoppers will feel compelled to pick it up. As you develop your pop-up inventory and ideas, consider that pop-up shoppers are looking for:

• Seasonal or specialized products
• Unique services or products
• Localized assortments
• Optimal pricing
• Convenience
• A fun experience!
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How Can I Make My Pop-Up Shop Stand Out?

Ready for some pop-up shop ideas? Here are our favorite tricks for maximizing brand exposure and revenue at your next pop-up event.
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Interactive Product Demos

When it comes to pop-up shop ideas, don’t just tell customers about how amazing your products are—show them! Especially if you’re an eCommerce brand, hosting a pop-up shop gives customers the opportunity to physically engage with your products. Interactive demos take this a step further by helping customers see how your product would make their lives better.

Once customers explore your products in-person make sure they have a way to discover your online presence too! QR codes can be created in less than 60 seconds  and are an easy way to quickly get customers to your website.

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