Now Live! Our Most Advanced Geolocation Data in Flowcode Analytics

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Ready to make your QR code campaigns a whole lot smarter? We already know the answer is yes. We're excited to announce our latest product release — our advanced geolocation data map. The only tool in the world that lets you measure offline engagement.

This new feature of Flowcode Analytics, Flowlytics, allows you to unlock even more insights from your scan data. Within your portal, get access to a live and interactive geographic map that gathers the exact demographic information from your scans, right down to the zip code level. Get the most out of Flowcode when you take advantage of this precise and powerful data tool. Have questions for our team about enterprise features? Give us a call or text at 1.855.770.2053
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How can this help your business? Here's the scoop:

• Gather consumer insights at zip code level granularity. There's nothing more powerful than understanding your customers. Get an even better picture of who resonates with your brand by accessing the precise location cosumers are scanning your codes. Use these insights to accurately build customer segments, drive future campaigns, and re-target users to optimize your sales.

• Run better tests with first party data. Drive intelligent decisions when you add precise geolocation data to your campaign testing and analysis. Learn which locations, messaging, and branding resonate and which don't. Optimize your marketing strategy by leveraging precise data that populates to your device in real time.

• Simple to understand and analyze. Effortlessly explore your data with our easy-to-use interactive visualization.  Zoom out for a broad picture of regional impact. Zoom in and explore all across the mapfor precise state, city, or household level insights.

• Painless collaboration.Arm anyone on your team with this powerful information. Every member of your team with Flowcode access can interact with this live map in real time simply by logging into the platform.
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How do I access and navigate the advanced geo map?

Our new geolocation feature is now available within your logged in account. Here's a quick tutorial on how to enable this feature from your account.

In order to activate advanced data,you must enable the geolocation interstitial button on each Flowcodeyou want to connect. Go to your Flowcode editor page and enable the button for your chosen Flowcode. There's no limit to how many you can configure.

To view data, simply navigate to the Flowlytics portal and scroll down. Explore the map for your needs and at your convenience.

Practice makes perfect. Try it for yourself!

What does this mean for consumer data privacy?

This geolocation feature is always opt-in.Every consumer who scans a geolocation-enabled Flowcode must consent to share their information with your organization.

Flowcode prioritizes consumer privacy and protecting your business more than any other QR code provider. With both CCPA and GDPR certifications and machine learning tools to detect fraud, Flowcode is the safest provider on the market. We put consumers data privacy safeguards at the forefront of everything we build. Learn more about our efforts here.

When you toggle the advanced interstitial feature on, this will trigger a pop-up on the device of every user who scans that code. Consumers will be explicitly told which information your company would like to collect and can decide to opt in or out based on that information. This means any information you collect from this feature is 100% privacy approved and legal.
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Who gets access to this feature?

Any Enterprise level customer automatically gets access to advanced geolocation data. Simply follow the steps outline above to get started to build your most data driven campaign yet, or contact our team for more info.
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