Why GDPR compliance matters for Flowcode

“GDPR compliance” probably rings a bell. You may know it remotely relates to European regulation. But what does it entail exactly? While it’s European-created, GDPR is relevant even in the U.S., and here's why: GDPR, or the General Data Protection Regulation, acts as the most significant privacy regulation in the past 2 decades. In other words, it’s robust and it’s serious when it comes to security. 

Introduced in 2018, GDPR fundamentally changes how organizations across all sectors handle personal data. Individuals are empowered by gaining unprecedented control over their information. And unlike past protocols where companies could simply apologize post-data breach, GDPR mandates proactive measures from the get-go. 

In this article, we’ll break down GDPR compliance, explaining its value and how it specifically relates to enterprises using services like Flowcode. 
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Why was GDPR created?

As the internet grew ubiquitous, the European Union recognized the need for a privacy regulation that matched the modern era–one where data serves as the new currency. The GDPR, replacing the 1995 directive, simplified data privacy laws across Europe. It makes it easier for businesses to operate across borders without navigating a maze of country-specific regulations.

It has also undergone several updates to address emerging privacy concerns. For instance, the abolition of the Privacy Shield in 2021 and stricter rules on third-party cookies. 
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Why GDPR compliance matters to Flowcode users

For providers of branded and custom QR codes like Flowcode, GDPR compliance is especially vital. These codes often link to web platforms that collect personal data. So whether your QR code directs users to a landing page to gather information via forms, or tracks user interaction through technologies like cookies or Google Analytics, GDPR compliance is mandatory. 

In need of some convincing? Here’s why:

• Handling personal data: QR codes can store or link to personal data. Under GDPR, this data must be handled in a legal and responsible manner.
• International connectivity: GDPR applies to any entity dealing with EU residents' data, irrespective of the entity's location.
• Building trust: Compliance demonstrates to users that their data is managed with care. 
• Avoiding penalties: Non-compliance can lead to fines as steep as 4% of annual global turnover or €20 million, whichever is higher.
• Data subject rights: GDPR enhances consumer rights, including access to personal data, rights to data portability, and the right to be forgotten. With this brings the need for comprehensive processes capable of handling these rights most effectively.  
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What type of data falls under GDPR?

Almost every conceivable piece of data collected online falls under GDPR. Because, essentially, if a piece of data can uniquely identify an individual, then it’s covered. This includes but is not limited to:

• Basic identity data (names, addresses, and photos)
• Web information like location, IP address, and cookie data
• Sensitive data such as health, genetic, biometric, racial, political, and sexual orientation details
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Why GDPR compliance is near and dear 

At its essence, GDPR is about safeguarding privacy and reinstating control over personal data to individuals. At a time where data breaches are frequent, and personal information is vulnerable, GDPR is a compelling safeguard. And while compliance may cost significant effort and resources (including policy changes, staff training, and potentially increased operational costs) these are investments into a safer digital environment. An investment value that’s clear as day. 

For QR code providers like Flowcode, embracing GDPR compliance is about more than simply following a law. It’s about leading with responsibility in data management.

As you navigate through QR code providers, remember the importance of choosing one that not only meets but exceeds GDPR compliance standards. After all, the safety of your personal information should be as instantaneous and straightforward as scanning a QR code.