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Learn how Flowcode's platform connects your audience to any digital destination from the physical world. Reach your business goals with an all-in-one tool.
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Frequently asked questions
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What are the pricing tiers available, and what features do they include?

We offer flexible pricing tiers to suit different needs. Our Enterprise plans come with unlimited scans, advanced analytics, custom domains, and dedicated account management, providing everything you need to maximize your marketing efforts.

What marketing campaigns (like "Scan to win") have the best engagement, and where should QR codes be placed?

The best marketing campaigns, like "Scan to win," have the highest engagement when QR codes are large enough for easy scanning and placed in accessible, high-visibility locations such as at eye level on printed materials, TV screens, or other media where users are most likely to notice and scan them; Flowcodes with a call to action foster 2X the engagement compared to standard codes.

Is it necessary to use unique QR codes for different placements and can their traffic be identified?

It is best practice to use a unique QR code on each placement in order to track the performance of unique interactions through UTM parameters and our detailed scan analytics, ensuring you always know how and where your traffic is flowing. A singular QR can be used across multiple placements, but analytics by placement will not be available.

How do the APIs work with existing analytics, and how do they ensure compliance with data privacy laws?

Our APIs integrate effortlessly with your existing analytics platforms, ensuring a seamless flow of data that enhances your insights. Additionally, Flowcode is fully compliant with GDPR and CCPA regulations, so you can trust that your data privacy is always prioritized.

What metrics are available to clients after scans, and what output parameters are provided by the analytics API?

Clients can access a wealth of metrics including conversion rates, engagement rates, and geo-analytics. Our analytics API offers detailed parameters such as scan data, conversion events, and engagement details, providing a comprehensive view of your campaign performance.

What third-party platforms does Flowcode integrate with?

Flowcode integrates with various CRM, email and SMS marketing, e-commerce, analytics, automation and data platforms. See our full list here.

Does Flowcode provide any creative work beyond its core services?

Beyond our core technology, Flowcode offers custom design services for QR codes for both print, digital and TV, ensuring your codes are not only functional wherever they show up but also visually aligned with your brand identity.

What are reusable or dynamic QR codes for and how is their traffic identified?

Reusable or dynamic QR codes are used to track and manage customer interactions by linking to various destinations and dynamically updating the content behind the QR codes; their traffic is identified through unique tracking technology, such as FlowID, which captures detailed user activities and interactions across multiple touchpoints using email or anonymous identifiers, first-party cookies, and integrations with analytics systems​​​​​​.

Does Flowcode have a dedicated sales team, and how do partnerships work?

Yes, Flowcode has a dedicated sales and customer success team that partners with you to manage accounts, support integrations, and customize solutions to fit your unique needs, ensuring a smooth and effective collaboration.

How can first-party data be captured and retargeted for higher conversions?

Capture first-party data through FlowID, our proprietary tracking tool that monitors lifetime customer interactions. Segment and retarget this data via CRM and CDP integrations to drive higher conversions and deepen customer engagement.