Flowcode

Transform your ads with cutting-edge technology

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Transform your ads with cutting-edge technology

Partner with us to unlock your Big Game strategy:
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Is your Big Game ad ready to deliver results?

Your ad shouldn't just last 30 seconds; it should drive continuous value for your brand.

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QR & the Big Game

With ads costing brands up to $7 million, leveraging QR codes has become essential since 2022 for driving immediate engagement and measurable ROI. Top brands like Coinbase, DoorDash, and Miller Lite have used this tech to stand out from the competition.

Turn awareness into real-time revenue

Convert, measure, retarget.

Take your audience from couch to checkout in seconds

Flowcode’s branded QR codes ensure that when viewers scan, they convert—creating frictionless shoppable TV experiences.

Personalized customer journeys, lasting impressions

Set a strong first impression with a new audience. Drive results with AI-optimized landing pages and capture opt-in customer data in just a few clicks.

Data that powers smarter omnichannel marketing

With zero-party data captured directly from your Big Game ad, Flowcode enables precise retargeting, turning viewers into repeat customers.

Secure, reliable, and ready to scale

Flowcode’s advanced security and reliability ensure your campaign performs flawlessly, giving your audience the trust and seamless experience they expect.

Case Studies

We've done this before. Learn how top brands leveled up their Big Game plays by leveraging dynamic QR technology.
Sweepstakes drove 32,000 contacts, 93% new customers

In 2023, PIM Brands launched a sweepstakes with the NFL's Mark Andrews for their Welch's Fruit Snacks product. This campaign totaled 57,000 impressions and converted 56% of these valuable viewers into new customers for the brand.

Shoppable TV turned views into direct revenue

NFL Shop leveraged Flowcode to allow fans to purchase merchandise for the Big Game in real time. Viewers were able to support their team by purchasing directly from their homes, enhancing the customer experience and driving results.

Elevated customer experiences to drive loyalty

In collaboration with Vayner Media, Planter's turned their brand awareness 'Roast' campaign into an experience that lasted more than their 30 second slot. Viewers were able to scan for an experience on their devices to keep enjoying content.

Frequently asked questions
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Why should I ad QR technology to my Big Game ad?

Running a 30-second Super Bowl ad in 2024 costs an average of $7 million. Given the substantial investment, it's crucial to maximize your ROI. QR codes, which have become increasingly popular since their breakout in 2022, allow brands to turn passive viewers into active participants by driving immediate engagement and capturing valuable data.

Why have QR codes become so popular in Super Bowl ads?

QR codes became a game-changer for Super Bowl ads starting in 2022, when brands like Coinbase used them to generate millions of site visits instantly. By 2024, their usage in ads had only increased, as top brands recognized the power of QR codes to enhance interactivity, capture data, and extend the impact of their expensive ad spots.

Is it too late to add a QR code to my Super Bowl campaign if we're already in post-production?

No, it’s not too late! QR codes can be seamlessly integrated into your digital assets even in the final stages of production. With Flowcode, you can create custom QR codes instantly and deploy them quickly across your campaign. Our managed service team is here to support you every step of the way, offering creative services for animation, planning, and tracking to ensure your QR code enhances your ad and drives measurable results from day one.

What makes Flowcode’s QR solutions different from others?

Our QR codes are designed not just for scanning, but for converting. With custom designs, seamless integration, and advanced analytics, Flowcode QR codes turn a simple scan into a measurable action that feeds directly into your CRM.

How can Flowcode help maximize my Big Game investment?

Flowcode enhances your ad by making it interactive, capturing zero-party data, and driving real-time conversions. Whether your goal is to boost sales, gather insights, or both, Flowcode ensures every second of your ad counts.

Can Flowcode track the performance of multiple QR codes across different placements?

Absolutely. Flowcode’s platform allows you to deploy unique QR codes across various placements and track each one’s performance in real time. This granular data helps you optimize your campaign for maximum impact.

Does Flowcode provide any creative work beyond its core services?

Beyond our core technology, Flowcode offers custom design services for QR codes for both print, digital and TV, ensuring your codes are not only functional wherever they show up but also visually aligned with your brand identity.

How does Flowcode ensure security and compliance with data protection regulations?

Flowcode is fully compliant with major global data protection regulations, including GDPR, CCPA, and SOC 2. We prioritize data security with end-to-end encryption for all interactions, ensuring that any data collected through our QR codes is protected against unauthorized access. Our platform also undergoes regular security audits to maintain the highest standards of compliance, providing you with peace of mind that your customer data is safe and handled with care.

What are some examples of QR code failures during Super Bowl ads?

One of the most notable QR code failures occurred during the 2022 Super Bowl when Coinbase aired a 60-second ad featuring a bouncing QR code on a black background. The ad successfully drove over 20 million visitors to Coinbase’s website within a minute, but the sudden influx of traffic caused the site to crash, forcing Coinbase to throttle access temporarily. This incident highlighted the importance of ensuring your infrastructure can handle massive spikes in traffic when using QR codes in high-profile events.

Does Flowcode have a dedicated sales team, and how do partnerships work?

Yes, Flowcode has a dedicated sales and customer success team that partners with you to manage accounts, support integrations, and customize solutions to fit your unique needs, ensuring a smooth and effective collaboration.